The complete operating system for real estate developers

Make real estate decisions with confidence

From the first plot of land… to the last riyal of project profit. Imran brings land analysis, feasibility studies, execution and contractor management, cost control, marketing and sales into one system that thinks with you — powered by AI.

+320Active development projects
98.2%Cost estimation accuracy
+1,400Ecosystem partners
PLOT-2841 · Al Narjis District Analyzing land… 0/100
42.00 m 30.50 m Plot No. 2841 1,281 m² · Residential R3 North entrance Near services ✓ Best villa orientation 20m street N
AI recommendation: build 8 townhouse villas — expected return 22% higher than apartments
Expected ROI
Market value
District demand

The Problem

Why do so many development projects stumble?

Most projects don’t fail at construction — they fail at decisions: the wrong land, inaccurate numbers, and pricing without data.

Inaccurate cost estimatesPaper estimates can miss reality by more than 15%
Budget overruns with no warningVariances surface late — after they’ve eaten the margin
Buying the wrong landPurchase decisions built on gut feel, not district and demand data
Wrong sale pricesAbove market slows sales; below market burns profit
The wrong contractor or craftsmanChoosing without a track record means delays and rework
A team scattered across toolsWhatsApp, Excel and loose files — no one sees the full picture

Imran was built to solve exactly these problems — a data-backed decision at every stage.

How? ↓

Project Lifecycle

Four stages. One system. AI at every step

Like a dimension line on a blueprint, Imran draws your project from first point to last — measuring everything along the way.

STAGE 01 · LAND

Land selection

Analyze thousands of plots by location, zoning, area prices and expected demand — and get a ranked list of the best opportunities.

⬢ Smart pick for the land’s best use
STAGE 02 · DEVELOP

Project development

Plan the units, assign work to contractors and craftsmen, and track schedule and budget in real time from one board.

⬢ Early prediction of overruns and delays
STAGE 03 · MARKET

Unit marketing

Run targeted campaigns, set the optimal price for every unit from real market data, and track each channel’s performance.

⬢ Demand-driven dynamic pricing
STAGE 04 · SELL

Sell & hand over

Manage leads, reservations, contracts and payment schedules through key handover — with a precise final profitability report.

⬢ Leads ranked by likelihood to buy

Inside the System

This is what your project looks like in Imran

One board for budget, schedule, sales and AI alerts.

app.imran.sa/projects/narjes-villas
Al Narjis Villas● On budget
12.04M SAR
Actual cost
-0.5% vs plan
68%
Completion
4 days ahead
5 / 8
Units sold
+2 this month
18.4%
Expected ROI
+1.2 pts
⬢ AI alerts
  • Steel up 3% — lock the purchase order this weekAdvice
  • Villa 6: suggested price up to 1.92M on demandUpside
  • Carpentry may slip 5 days — alternate schedule readyWarning
This week’s work
  • Pour Villa 8 roof slabDone
  • Smart-home install — V3In progress
  • Contractor invoice #14For approval
  • Remaining-units campaignLive
Open the interactive dashboard — every module →

Dashboard · Land · Costs · Schedule · Partners · Marketing · Units · Imran AI · Reports

The Smart Decision Engine

We don’t just talk about AI — we show it

This is a feasibility study Imran produces in minutes — and how you ask it about your project.

Instant feasibility — Plot 2841Generated in 04:12 min
Estimated construction cost12.3M SAR
Expected revenue15.8M SAR
Expected net profit2.9M SAR
Return on investment (ROI)18.4%
Expected duration14 months
Risk levelLow
Recommendation: build 8 townhouse villas (Model B) — the apartment scenario yields 3.1 pts lower ROI in this district.
Imran AI
Is this land suitable for 8 villas?
Absolutely. The area (1,281 m²) and R3 zoning allow 8 townhouse villas at 280 m² each. Villa demand in Al Narjis runs 31% above the city average.
And how should I price each villa?
Optimal launch price: SAR 1.85M – 1.95M depending on position within the plan. Comparable villas sold in 47 days on average in this range.

Live market indicators

Sale and rent prices per district, plus unit turnover speed — continuously updated.

Early risk warnings

Spots budget or schedule drift before it compounds — and suggests the fix.

Partner matching

Recommends the best contractor or craftsman by specialty, rating, price and availability.

Smart unit pricing

A suggested price per unit that updates automatically with sales progress and market movement.

“What-if” scenarios

Change the finish or floor count and see the profitability impact instantly.

Lender-ready reports

Professional financial reports in one click — ready for banks and investors.

Cost Control

Every riyal accounted for — from excavation to finish

A live cost ledger comparing plan vs actual as it happens — and forecasting the final cost before project end.

  • 01
    Estimates built on real market pricesMaterial and labor prices updated per city — no rough guesses.
  • 02
    Plan vs actual, line by lineEvery logged invoice reflects instantly in cost and margin.
  • 03
    Final-cost forecastThe system predicts where the numbers will land, months before closeout.
Plan vs actual vs forecast (SAR millions)
Plan Actual Final forecast
StructureFinishesSteel & alum.Smart home
Al Narjis Villas — Cost summaryQ3 · 2026
ItemPlannedActualVariance
Land & permits4,200,0004,200,0000.0%
Structure3,850,0003,791,400-1.5%
Finishes & carpentry2,140,0002,183,000+2.0%
Steel & aluminum960,000948,200-1.2%
Smart-home systems520,000512,600-1.4%
Marketing & sales430,000401,800-6.6%
Total (SAR)12,100,00012,037,000-0.5%

One Ecosystem for the Whole Team

Everyone connects to Imran — and sees the same numbers

No one builds a project alone. Every role gets its own workspace — all meeting at one hub.

  • 🏗️
    The developer sees everythingFeasibility, budget and the big decisions in one board.
  • 👷
    Contractors and craftsmen get clear work ordersSchedules, measurements and invoices — no WhatsApp, no lost paperwork.
  • 📣
    Marketers and brokers sell from one sourceAvailable units and prices update live; commissions calculate automatically.
  • 💡
    Specialist vendors are part of the planSmart-home and interior-design work is scheduled inside the same execution phases.

Case Study

The numbers before and after Imran

“We used to discover budget overruns when it was too late. With Imran we see them before they happen — the Yasmin project closed with higher profitability than we had originally planned.”
Eng. Khaled Al-Harbi — CEO, real estate development company (12-villa project, Riyadh)*
ROI before Imran
13.2%
ROI with Imran
18.1%
Cost variance before
+11%
Variance with Imran
-0.8%
Unit sale time
34% faster
★★★★★

“The feasibility study that took a consulting office two weeks now comes out in minutes — with numbers closer to reality.”

S
Sultan Al-OtaibiReal estate developer — Jeddah*
★★★★★

“As a contractor, it’s the first time I work with a developer where everything is clear: the schedule, the quantities, and invoices approved electronically with no paper rounds.”

A
Abdullah Al-ShammariGeneral contractor — Riyadh*
★★★★★

“Smart pricing lifted our average sale price by 6% on our last project, and we sold units faster than ever before.”

N
Noura Al-QahtaniReal estate marketing director — Dammam*

* Illustrative names and results for demo purposes — replace with real customer testimonials at launch.

Pricing

Special launch pricing for the first 100 customers

Every plan includes a 14-day free trial. No credit card, cancel anytime.

Starter

For the solo developer or new office running a first project

199 SAR / month
Launch price — down from SAR 499
  • 1 active project
  • Analyze up to 20 plots monthly
  • Core cost tracking
  • 3 users
  • Email support
Start free trial

Enterprise

For large portfolios and organizations needing full customization and integration

Contact us
  • Unlimited projects & users
  • ERP & accounting integrations
  • AI models trained on your data
  • Dedicated account manager
  • Service-level agreement (SLA)
Book a demo

FAQ

Everything you need to know before starting

Is Imran just another project-management tool?
No. Project-management tools only organize tasks. Imran is a full operating system for the developer: it analyzes land, produces feasibility studies, monitors costs, prices units and manages sales — with AI as part of decision-making at every stage, not a bolt-on feature.
Where does the system get market and price data?
From Saudi Arabia’s accredited official sources: the Real Estate Exchange (verified Ministry of Justice transactions), the Real Estate Registry, Real Estate General Authority indicators, the Ejar rental network, GASTAT’s real-estate price index, and Balady building permits — plus per-city material and labor indices and anonymized, aggregated platform data. The more you use it, the sharper the recommendations for your projects.
Is my project and financial data safe?
Yes. Your data is encrypted in transit and at rest, and no other party can see it. Partner portals (contractor, marketer…) see only what you allow for each role.
Do my team and partners need long training?
No. Each role’s interface is scoped to its tasks: contractors see their schedules and invoices; marketers see their units and leads. Most teams are working within a day, and every plan includes a free onboarding session.
Can Imran connect to our existing accounting systems?
Yes. On the Enterprise plan we integrate with common ERP and accounting systems via API — and every plan supports data import and export.
What happens after the free trial ends?
You pick a plan and continue where you left off — all your data is kept. If you decide not to continue, you can export everything at no charge.

Your next project deserves sharper decisions

Analyze your first plot free today — and see how AI changes the way you work.