⬢ This is a demo dashboard with sample data showcasing Imran — Start your free trial
⬢ One platform · many roles — view it as:
Good morning, Eng. Mohammed 👋
Al Narjis Villas · 8 villas · Riyadh — only what matters today
3 decisions awaiting you today
Approve contractor invoice #14
Al Bunyan Co. — structure works V7, V8 · value SAR 420,000 · ⬢ quantities match site records at 99.2%
✓ Approved — sent to the contractor
Raise Villa 6 price to 1.92M
3 serious buyers competing · ⬢ chance of selling at the new price within 30 days: 81% · impact: +SAR 40,000 profit
✓ New price applied to the unit list
Choose the backup carpentry vendor
Your current workshop may slip 5 days · ⬢ pick: Royal Wood Workshop (★4.8) — starts in 3 days at SAR 148,000
✓ Contract request sent to the backup workshop
2.9M SAR
Expected net profit
ROI 18.4% · +1.2 pts
2.8M SAR
Current cash balance
Covers 4.2 months · low risk
68%
Completion
4 days ahead
9.16M SAR
Sales (5 of 8 units)
+2 units this month
⚠ Today’s risk: carpentry may delay the project 5 days
Modern Furniture Workshop has a backlog — the delay threatens Villas 1–4 handover and pushes back a SAR 562K customer payment. The fix is ready in the decision center above.
Project health
One score that sums everything up — and explains why. No magic numbers
Overall health Updated daily from every module
💰 Finance
94
🏡 Sales
95
🏗 Execution
89
👷 Contractors
86
⚠ Risk
81
⬢ Your project is in excellent health — outperforming 84% of similar projects on the platform
Why 91 out of 100?
+Costs on budget (-0.5% variance) with a stable final forecast
+Sales pace 34% faster than market — 5 of 8 units closed
+Cash covers 4.2 months with no extra financing needed
−Carpentry 5-day delay risk (−4 pts — restored once you approve the backup)
−Finishes line over by +2% (−3 pts)
−Invoice #14 awaiting your approval for 2 days (−2 pts)
Activity feed Everything that happened — from every module
Today 10:20 AMVilla 3 reserved — SAR 186,000 deposit received (Mr. Omar Bawazir)
Today 8:05 AM⬢ Alert: carpentry workshop may slip 5 days — a backup was auto-shortlisted
YesterdayContractor invoice #13 approved — SAR 395,000 paid electronically
2 days agoSteel price up +3% — recommendation to lock the purchase order (saves ~38K)
4 days agoCustomer payment received — Villa 5 SAR 562,500
A week agoVilla 5 sold for SAR 1,795,000 — in just 35 days
Cash flow
The question that matters: will cash last until sales complete? — answered daily
✓
You will not need additional financing through closeout
Lowest projected balance SAR 1.9M in August, recovering with closing payments. Worst case (delayed sales + 8% material inflation): you would need SAR 1.2M in 47 days — with the bank facility pre-arranged and ready to activate.
2,810,000 SAR
Current cash balance
+340K vs last month
Months of runway
Covers obligations through October
1,240,000 SAR
Due next month
Two invoices + carpentry payment
Low
⬢ Cash-shortfall risk
93% confidence through closeout
Cash in vs cash out Last 5 months + 3-month forecast (SAR M)
⬢ Forecast: balance bottoms out (1.9M) in August then climbs with closing payments — no extra financing needed.
Upcoming payments 30 days
Customer payment — Villa 4 (60%)
+562,500
Villa 3 deposit (contract closing)
+186,000
Contractor invoice #14
-420,000
Carpentry payment (backup)
-74,000
Steel materials — batch 3
-96,500
Expected net
+158,000
⬢ Stress test
Scenario
Lowest balance
Shortfall risk
Preventive action
Current course
1.9M SAR
Low
Nothing needed
Villa 6 sale delayed 3 months
0.8M SAR
Medium
Defer the premium finish package
Materials +8% + delayed sale
-0.3M SAR
High
SAR 1M bank facility ready to activate
Land & feasibility
For every plot: the five numbers that make the decision — built on verified Real Estate Exchange transactions
⚡ Analyze your land now — instant feasibility 7 official data sources
Computed instantly from district data: Exchange deals, Ejar, Balady, and similar Imran projects
Pre-analyzed plots (examples)
92GREAT
Plot 2841 — Al Narjis
1,281 m² · Residential R3 · 20m street, north
Pick: 8 villas
4.2M
Land price
8.3M
Dev. cost
15.1M
Exp. sales
2.6M
Exp. profit
18.4%
ROI
88GREAT
Plot 1104 — Al Qirawan
2,050 m² · Residential R4 · corner lot
Pick: 24 apartments
7.5M
Land price
13.8M
Dev. cost
25.4M
Exp. sales
4.1M
Exp. profit
19.2%
ROI
74GOOD
Plot 5520 — Al Arid
900 m² · Residential R2 · 15m street
Pick: 4 duplexes
2.6M
Land price
4.9M
Dev. cost
8.4M
Exp. sales
0.9M
Exp. profit
12.0%
ROI
51WEAK
Plot 7708 — Tuwaiq
1,150 m² · Residential R2 · currently low demand
Not recommended
2.2M
Land price
4.3M
Dev. cost
6.9M
Exp. sales
0.4M
Exp. profit
6.2%
ROI
Plot 2841 — Feasibility 92/100
District demand
18/20
Price vs market
24/25
Location & services
19/20
Sellability
15/15
Low risk
16/20
8 villas ★
16 apts
Total investment
12.5M
11.8M
Sales
15.1M
13.6M
Profit
2.6M
1.8M
ROI
18.4%
15.3%
Duration
14 mo
17 mo
Sale speed
47 days
78 days
⬢ Villas win in this district: 31% higher demand and 40% faster sales.
Full feasibility — Plot 4120, Al Narjis (opportunity under review) 7 official data sources
⬢ Accredited data sources: Real Estate Exchange (verified Ministry of Justice deals — Q3-2025 data) · Real Estate Registry · Real Estate General Authority · Ejar network · GASTAT · Balady platform · Imran aggregated data — last sync: today 6:00 AM
SAR 7,967/m²
District avg. land price per m²
▲ +11.5% YoY · quarterly slowdown
Source: Real Estate Exchange
SAR 7,667/m²
Asking price for your plot (900 m² · 6.9M)
3.8% below district average — buy signal
Benchmarked to Exchange deals
SAR 2.85M
Median villa deal in the district
The basis for your unit pricing
Source: Real Estate Exchange
SAR 3.56B
Riyadh residential land deals (quarter)
Strong city-wide liquidity
Source: Real Estate Exchange
Real Estate RegistryPlot 2841 registered under a unified property ID — verified title, no disputes or liens✓ Registered
Real Estate General AuthoritySector indicators — Riyadh residential market activity ratingHigh
Ejar networkVerified annual rent for a comparable district villa — income alternative (~3.8% yield)SAR 72,000
GASTATResidential real-estate price index — Riyadh (annual)+7.2%
Balady platformNew building permits in Al Narjis, last 12 months — moderate upcoming supply, no pricing threat34 permits
Imran aggregated data312 similar projects on the platform — avg. villa sale time in northern districts44 days
Land price per m² in Al Narjis — last 6 quarters (from Exchange deals)
6,900
7,150
7,420
7,650
7,850
7,967
Q1-25Q2-25Q3-25Q4-25Q1-26Q2-26
⬢ Strong annual growth with a quarterly slowdown (GASTAT: -0.9% for Riyadh residential land in Q3) — a better negotiation window for a serious buyer.
Verified comparable deals — closest to your plot
Date
Type
Area
Deal value
Per m²
2026-06-12
Residential land
900 m²
6,930,000
7,700
2026-05-28
Residential land
1,050 m²
8,190,000
7,800
2026-05-17
Corner land
750 m²
6,150,000
8,200
2026-05-03
New villa
300 m²
2,890,000
—
2026-04-22
New villa
280 m²
2,780,000
—
⬢ The asking price sits below the district average and recent comparables — lock the deal quickly before repricing.
Profit sensitivity vs actual Exchange sale prices
Pricing scenario
Villa price
Total sales
Profit
ROI
Conservative — district deals lower quartile (P25)
2.69M
13.45M
1.40M
11.6%
Adopted — Exchange deal median ★ (5 villas)
2.83M
14.16M
2.11M
17.5%
Optimistic — upper quartile (P75) on the smart-home edge
2.97M
14.87M
2.82M
23.4%
⬢ Even the conservative case stays profitable — that’s the heart of the 92/100 score. Figures above are illustrative demo data; the production version pulls them live from their official sources: the Real Estate Exchange, the Real Estate Registry, the Real Estate General Authority, Ejar, GASTAT and Balady — plus aggregated platform data.
Costs
Live plan-vs-actual with a final-cost forecast
12,100,000
Planned budget (SAR)
12,037,000
Actual to date (SAR)
-0.5%
12,090,000
⬢ Final forecast (SAR)
On budget at 94% confidence
Cost items Click any line for details
Item
Planned
Actual
Final forecast
Variance
Status
Land & permits
4,200,000
4,200,000
4,200,000
0.0%
Closed
Structure
3,850,000
3,791,400
3,810,000
-1.5%
On budget
Finishes & carpentry
2,140,000
2,183,000
2,205,000
+2.0%
⬢ Watch this line
Where did the increase (+SAR 43,000) come from?
Wood — Model B cabinet spec change+31,000
Flooring — porcelain quantity difference+18,000
Paint — supplier volume discount-6,000
⬢ Recommendation: freeze cabinet specs before the next work order to avoid the same increase on Villas 5–8
Steel & aluminum
960,000
948,200
955,000
-1.2%
On budget
Smart-home systems
520,000
512,600
518,000
-1.4%
On budget
Marketing & sales
430,000
401,800
402,000
-6.6%
On budget
Total (SAR)
12,100,000
12,037,000
12,090,000
-0.5%
● On budget
⬢ “What-if” scenarios Test decisions before making them
Upgrade finishes to premium
+640,000 SAR
ROI: 19.1%
Add an elevator per villa
+880,000 SAR
ROI: 17.2%
Extended smart-home package
+240,000 SAR
ROI: 19.4% ★
⬢ Recommendation: the extended smart-home package adds the most sale value per riyal.
Material price index — Riyadh Last 30 days
Rebar steel (ton)
2,860 SAR
▲ +3.0%
Cement (bag)
14.2 SAR
▼ -0.8%
Swedish wood (m³)
1,540 SAR
— 0.0%
Labor rate (day)
165 SAR
▲ +1.2%
Schedule
14 months · started January 2026 · expected handover: February 2027
Gantt chart ⬢ Project is 4 days ahead of schedule
JanMarMayJulSepNovJan 27
Permits & design
Done
Excavation & foundations
Done
Structure
Done
Finishes & carpentry
In progress · 55%
Steel & aluminum
In progress · 62%
Smart home
⬢ 5-day delay risk
Marketing & sales
Live · 5/8 sold
Handover & closeout
Upcoming
68%
Overall completion
3
Phases complete (of 8)
February 12, 2027
⬢ Expected handover date
4 days early
Customers (CRM)
The full sales path from first contact to contract — ⬢ leads ranked by likelihood to buy
96
Leads in pipeline
+14 this week
5.6M SAR
Open deal value
5.2%
Lead-to-sale conversion
Above market average
9 days
Avg. days per stage
⬢ Financing is the slowest stage
⬢ Today’s task: call Mr. Fahad Al-Dosari
His probability of buying Villa 6 is 87% right now — with no contact within 48 hours it drops to 63%. His viewing is tomorrow 5 PM; attend in person to close at the new price.
New lead 38
—
Ms. Sara Al-Mutairi
Any available unit · Google
44%Yesterday
Mr. Turki Al-Ghamdi
Model B · Snap
39%Today
Interested 27
—
Mr. Majed Al-Anzi
Villa 6 · Instagram
58%3 days
Dr. Hind Al-Subaie
Villa 6 · Broker
63%2 days
Site visit 14
SAR 2.1M
Mr. Fahad Al-Dosari
Villa 6 · Snap
87%Tmrw 5PM
Quote 8
SAR 1.9M
Eng. Reem Al-Shehri
Villa 4 · Broker
74%Today
Financing 4
SAR 1.8M
Mr. Badr Al-Qahtani
Villa 7 · Expo
78%5 days
Contract 3
SAR 1.86M
Mr. Omar Bawazir
Villa 3 · Broker
92%3 days
✓ Sold 5
SAR 9.16M
Villa 8 — Mr. Nayef
Closed in 22 days
Done
⬢ Pipeline recommendations
The financing stage averages 12 days — enable the pre-approval partnership to cut it in half
Two leads want the same Villa 6 — create a limited-time offer to force a decision
Mr. Turki Al-Ghamdi hasn’t been followed up in 2 days — loss probability rises after 72 hours
Marketing
Channels and campaigns — feeding straight into the CRM pipeline
1,842
Project page visits
+22% weekly
96
Leads
+14 this week
418 SAR
Cost per lead
-9% vs last month
5.2%
Lead-to-sale conversion
Above market average
Channel performance Last 30 days
Snapchat
41 leadsROI 6.1x
Instagram
27 leadsROI 4.4x
Google
17 leadsROI 3.2x
Brokers
11 leads2.5% comm.
⬢ Recommendation: shift 20% of the Google budget to Snapchat to lift total return ~11%
Sales funnel Linked to the CRM pipeline
Visits1,842
Leads96
Viewings34
Reservations7
Sales5
Units & sales
8 villas · Models A & B · prices updated by smart pricing
Sold
Villa 1
Model A · 280 m² · 4BR
1,790,000 SAR
1.46MCost
330KProfit
23%ROI
Sold in 31 days
Sold
Villa 2
Model A · 280 m² · 4BR
1,810,000 SAR
1.46MCost
350KProfit
24%ROI
Sold in 26 days
Reserved
Villa 3
Model B · 295 m² · 5BR
1,860,000 SAR
1.49MCost
370KProfit
25%ROI
Deposit received · contract in 3 days
Sold
Villa 4
Model B · 295 m² · 5BR
1,875,000 SAR
1.49MCost
385KProfit
26%ROI
Sold in 40 days
Sold
Villa 5
Model A · 280 m² · 4BR
1,795,000 SAR
1.46MCost
335KProfit
23%ROI
Sold in 35 days
Available
Villa 6 ★
Model B corner · 310 m² · 5BR
1,880,000 SAR
1.52MCost
360KProfit
24%ROI
⬢ Suggested price: 1,920,000 (3 competing buyers)
Reserved
Villa 7
Model A · 280 m² · 4BR
1,800,000 SAR
1.46MCost
340KProfit
23%ROI
Awaiting financing approval
Sold
Villa 8
Model B · 295 m² · 5BR
1,890,000 SAR
1.49MCost
400KProfit
27%ROI
Sold in 22 days
9.16M SAR
Total sales achieved
1,834 SAR
Avg. price per m² sold
+6% above target
31 days
Avg. days to sell a unit
34% faster than market
Partners
Contractors, craftsmen and vendors — each with a portal scoped to their role
👷
Al Bunyan Contracting
Main contractor · invoice #14 awaiting approval
★★★★★ 4.9 · 12 projects
Last 10 projects: avg. delay 2 days · avg. cost overrun +1%
Active
🪚
Modern Furniture Workshop
Carpentry · doors & cabinets, Villas 1–4
★★★★☆ 4.3 · 7 projects
Last 10 projects: avg. delay 6 days · avg. cost overrun +4%
⬢ Delay risk
⚒️
Golden Steel Factory
Steel & aluminum · railings and windows
★★★★★ 4.8 · 15 projects
Last 10 projects: avg. delay 1 day · avg. cost overrun 0%
Active
💡
Smart Living Tech
Smart-home systems · V3 install in progress
★★★★★ 4.7 · 9 projects
Last 10 projects: avg. delay 2 days · avg. cost overrun +1%
Active
🎨
Masahat Design Studio
Interior design · Model B material approvals
★★★★★ 4.9 · 20 projects
Last 10 projects: on-time 100% · rework 0%
Awaiting your reply
🤝
First Realty Brokerage
Sales brokerage · sold 3 of 5 units
★★★★☆ 4.5 · 30 deals
Last 10 deals: avg. sale time 38 days · reporting compliance 96%
Active
⬢ AI picks — carpentry backup
Workshop
Rating
Bid
Availability
Royal Wood Workshop
★ 4.8
148,000 SAR
In 3 days
Future Doors Factory
★ 4.6
141,500 SAR
In a week
Owner services
After handover: warranties, maintenance and owner satisfaction — your next project’s reputation is built here
5
Units handed over
3
Open tickets
1 past response SLA
1.8 days
Avg. ticket close time
Better than your contractual SLA
4.7 / 5
Owner satisfaction
⬢ Expected to lift your next project’s sales by +12%
Maintenance tickets
Ticket
Unit
Responsible party
Under warranty?
Status
Kitchen valve leak
Villa 1
Plumbing contractor
Yes
In progress · tech tomorrow
Smart light sensor fault
Villa 2
Smart Living Tech
Yes
Late — escalated
Cabinet door adjustment
Villa 5
Carpentry workshop
Yes
Scheduled Thursday
AC routine service
Villa 4
Service contract
Paid
Closed ★5
Warranty register
Structure
10 years
Active
Waterproofing & plumbing
5 years
Active
Electrical & smart home
2 years
Active
Carpentry & finishes
1 year
Expires in 4 months
⬢ Offer owners an annual service contract before the finishes warranty expires — expected extra revenue SAR 60,000
You are now seeing what the contractor (Al Bunyan Co.) sees — same platform, same database, different permissions. They enter the "Al Narjis Villas" workspace and see only their work.
Contractor board
Al Bunyan Contracting · Al Narjis Villas
6
Active work orders
SAR 420,000
Invoice #14 — pending developer approval
2 days waiting
2
Open quality notes
From the consultant
38
Workers checked in today
Full crew
Work orders
Pour Villa 8 roof slab
Done — awaiting consultant inspection
Finishes, Villas 5–6
In progress · 55%
Waterproofing — Villa 7
Approved ✓
External yard grading
Starts Sunday
Invoices & material requests
Invoice #13
395,000
Paid ✓
Invoice #14
420,000
Pending approval
Material request: cement ×400 bags
—
Being priced
One database — a single update flows to everyone automatically
CONTRACTORReports: Villa 8 slab poured + photos
CONSULTANTInspects and approves the work (RFI-081)
DEVELOPERCompletion jumps automatically to 68%
FINANCEThe contractor invoice is generated, ready to pay
SUPPLIERThe steel delivery schedule updates for the next phase
Hidden from this role: sales, profit, cash flow, customer data — permissions block them entirely.
You are now seeing what the consultant (engineering supervision office) sees — inspections, approvals and quality only.
Consultant board
Engineering supervision · Al Narjis Villas
1
RFI awaiting you
Scheduled tomorrow 7:00 AM
5
Open snag items
2 critical
96%
Works approved on first inspection
High build quality
14
Approvals this month
Requests for inspection (RFI)
RFI-081 — Villa 8 roof slab
Your inspection tmrw 7AM
RFI-079 — Villa 7 roof waterproofing
Approved ✓
RFI-078 — Villa 6 electrical rough-in
Approved ✓
Snag list
Fix drainage slope — Villa 7 roof
Critical · to contractor
Insulation gap at window — Villa 5
Critical · to contractor
Paint touch-ups — Villa 6 entrance
Medium
Hidden from this role: prices, financial contracts, sales — quality and execution only, and every approval updates completion for everyone automatically.
You are now seeing what the supplier (Golden Steel Factory) sees — purchase orders, invoices and deliveries only.
Supplier board
Golden Steel Factory · Al Narjis Villas
2
Active purchase orders
SAR 96,500
Invoice INV-31 — payment scheduled
In 12 days
Jul 28
Next delivery — PO-22
On schedule
★ 4.8
Your platform rating
Opens new projects for you
Purchase orders
PO
Materials
Qty
Value
Delivery
Status
PO-22
Rebar 16mm
48 tons
137,280
2026-07-28
In preparation
PO-21
Railings — batch 2
64 lm
41,600
2026-08-06
Awaiting design approval
PO-19
Aluminum windows V1–V4
32 units
96,500
Delivered
Complete ✓
Hidden from this role: the project budget, other suppliers’ prices, sales — their own dealings only.
You are now seeing what the carpenter (Royal Wood Workshop) sees — a simplified board: their tasks, drawings and deadlines only. The blacksmith, electrician and plumber get the same template with their own permissions.
Carpenter board
Royal Wood Workshop · Al Narjis Villas
3
Tasks assigned to you
Thursday
Next delivery — doors V1, V2
In 3 days
✓
Today’s attendance logged
7:12 AM
Assigned work
Interior doors — V1, V2 (14 doors)
Deliver Thursday
Model B kitchen cabinets — V5
Measurements attached ⇩
Bedroom wardrobes — V6
Starts after approval
Drawings & requests
📐 Door drawings V1–V2 (PDF)
📐 Model B cabinet details (PDF)
Extra materials: hinges ×80
Pending approval
Hidden from this role: nothing about sales, profit or other partners — their tasks only, and every progress photo reaches the contractor and developer instantly.
Imran AI
Ask anything about your project — it has every number at hand
Good morning 👋 Here’s today’s brief before you ask: • You have 3 pending decisions on the dashboard. • Biggest risk: carpentry slipping 5 days — a backup is ready. • Best opportunity: raising Villa 6’s price (+SAR 40,000 profit). • Cash is comfortable: 4.2 months of runway, no extra financing. Ask me anything, or start with the suggested questions.
Suggested questions
Reports
Professional reports ready for banks, investors and partners — in one click
₪
Cash flow & forecast reportMonthly in/out with a stress test through closeout
▥
Full profitability reportRevenue, costs and net profit with charts
▤
Land feasibility studyFull analysis with multiple scenarios — ready for partners and lenders
🏦
Bank financing packFeasibility and collateral in the format banks require
◔
Progress reportCompletion rates, photos and approved invoices
☰
Sales & CRM reportPipeline, conversion rates and channel performance